As Fragrant as the Flower that Inspired Its Name.Grown for centuries in the mountain highlands of Thailand, this wonderfully aromatic rice was aptly named after the sweet-smelling Jasmine flower of Southeast Asia. Our Royal® Jasmine Rice bares the prestigious seal of “Thai Hom Mali,” which means it is unparalleled in excellence. The shining star of so many Asian dishes, this prime-quality grain is soft, white, fluffy, with a “melt in your mouth” flavor, and a legendary fragrance that’s sure to bring everyone to the table.