VitaCup's Genius Blend is a flavorful medium roast coffee with a subtle hint of cinnamon that is packed full of nutrients to help support brain health, focus, and cognitive function. We've combined our essential vitamin blend with MCT (Medium Chain Triglycerides), turmeric and cinnamon for the ideal blend for IDEA people. The smart combo of "good fats" and cinnamon help reduce sugar cravings, too. Start your day the smart way, with VitaCup.