Looking for a warm, fun activity to do with his daughter in the middle of a Vermont winter, Founder Adam Lazar decided to attend a maple syrup open house. As the farmer went through the production process, Adam witnessed him pouring thousands of gallons of pure water down the drain. After talking about it with the farmer, it was realized that maple producers use only 3% of the saps the collect for syrup and maple products. The remaining 97% is pure tree water that is not utilized and discarded. The idea was born that that this was a new source of incredibly pure water that had never been "tapped"!