The Powerful "Youth & Beauty Boost" from Fish Collagen+HA Fish Collagen+HA is an advanced nutricosmetic designed to promote healthy, strong and hydrated skin. Fish Collagen+HA delivers bioavailable Collagen for firmness and elasticty, Hyaluronic Acid for quenching hydration in the skin and a Collagen support com plex to optimize new collagen production in the dermis.* Collagen: The Beauty Protein Understanding Collagen begins with knowing that it is truly the glue that holds the body together. It is the building block for all our body's major systems and the second most common substance in the body, second only to water in terms of volume. Although abundant in our youth, the body's natural Collagen production typically slows at a rate of 1.5% per year after the age of 25. As this collagen production slows, the collagen fibers in the body become brittle and begin to break down resulting in a weakening of the skin matrix (dermis). The skin matrix is responsible for the structural integrity and resilience of the skin and its natural degradation results in many of the visible signs of aging such as fine lines, loss of elasticity and eventually, deep wrinkles. NeoCell's Fish Collagen is enzymatically hydrolyzed into low molecular weight peptides for maximum bioavailabilty. Hyaluronic Acid: Nature's Moisturizer Hyaluronic Acid (HA) is found in every tissue of the body, and is an essential lubricant of healthy skin, joints and eyes. HA production also slows with age, resulting in a loss of hydration and elasticity in the skin. Clinical studies show that HA assists in regulation of cell turnover in the skin, serves as an anti-oxidant to free radicals generated by UV radiation, and aids in communication between cells and cell-mediated immune response.* Collagen Support Complex Vitamin C, Copper, Vitamins B-6 and B-12 work synergistically with Fish Collagen and Hyaluronic Acid for optimum skin and tissue renewal.*