PersonalityStimulating and supportive. Herbal PowerBoosts the immune system.* Reason to LoveEchinacea—or purple coneflower—was used by a number of Native American tribes for hundreds of years before it was introduced into Western herbal traditions. Echinacea is renowned and widely studied for its ability to promote a healthy immune system response.* Our herbalists combined it with elderberry concentrate to add a deeply purple twist to our popular Echinacea Plus® tea. TasteSweet and berry-like, with mild bitter notes. You may notice echinacea’s characteristic tongue-tingling effect, a sign of very high quality. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.